Actress-singer Gwyneth Paltrow is pairing up with Swiss watchmaker Baume & Mercier to grow to be their new brand ambassador.
According to WWD.com Paltrow will have interaction in 'communication projects,' starting with a SIHH watch honest cocktail party in Geneva later on this month.
Although the 38-yr-outdated will not be fronting any advert campaigns.
CEO Alain Zimmermann told the website: 'Our positioning remains as a brand that offers high-high quality products with a lovely design.'
Determined Housewives actress Teri Hatcher and Lost star Evangeline Lilly are simply some of the people who have been ambassadors within the past.
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Evangeline Lilly
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